Regina Pochocki is a strategic communicator working at the intersection of digital culture, artificial intelligence, and audience behavior. She focuses on how algorithm-driven platforms shape perception, influence attention, and redefine how brands build relationships with Gen Z and digitally native audiences. Her work centers on turning cultural insight and behavioral patterns into communication strategies that feel both intentional and adaptive in fast-moving digital environments.

She holds a B.A. in Advertising/Public Relations and an M.S. in Global Strategic Communications from Loyola University Chicago, where she concentrated on integrated strategy, digital engagement, and emerging technologies in media and communication.

Her experience spans media, arts, culture, and higher education, including work with iHeartMedia, Ballet Chicago, Loyola University Museum of Art, Loyola University Chicago Conference Services, and Inigo Communications. Across these roles, she has developed and executed social media strategy, live event activations, content systems, and audience engagement campaigns designed to strengthen visibility while responding to real-time cultural behavior.

Her current focus is on how artificial intelligence is reshaping the architecture of brand communication. Her capstone projects include “Miska,” an AI-informed communication model exploring digital identity and interaction systems, and “Ava Thompson,” a Gen Z AI persona built to simulate hyper-personalized brand engagement within the beauty industry. Both projects investigate how AI changes not just what brands say, but how they learn, adapt, and build relational trust with audiences.

Her broader interests include algorithmic influence on messaging, AI-driven brand experience design, influencer ecosystems, consumer psychology, and the growing tension between authenticity and automation in digital communication. She is particularly drawn to how brands can stay culturally fluent in environments where attention, identity, and meaning are increasingly shaped by algorithms.

She has also served as Vice President of Lambda Pi Eta, supporting communication students through leadership, programming, and professional development initiatives.